I led the transformation of Bio-Rad’s Clinical Diagnostics website, a complex global platform mired in legacy systems and partial redesigns. My challenge was to unify five subgroups—Clinical Immunology, Infectious Disease, Clinical Systems, Immunohematology, and Quality Controls—into a cohesive, user-centric experience while adhering to strict brand guidelines and FDA regulations. With only partial control over the broader Bio-Rad ecosystem, I collaborated with Outbound Marketing and Product Managers to prioritize product-level updates, creating a scalable foundation for future customer journeys. By focusing on sub-sections of each portfolio, I streamlined SKU audits and aligned stakeholders across regions. My vision was clear: build a compliant, engaging platform that empowered teams and delighted users, setting the stage for measurable growth.