Empowering Health, Every Day
I led In Shape Health Clubs' content strategy across multiple platforms, crafting and managing the content calendar, scheduling posts, and producing a wide range of assets—including photography, social media videos, and promotional images. I played a central role in ensuring all content, from social media to email campaigns and beyond, aligned with our initiatives and maintained a consistent presence that inspired wellness year-round.
Deliciously Captured:
Recipes for Vitality
I captured the photography for each recipe, designed social media posts, and developed SEO-engaged blog posts. These visuals and stories were shared to inspire healthy eating and bring the community closer to their wellness goals.
Shaping the Brand:
Product, Service, & Lifestyle Photography
I photographed various product and service offerings to visually communicate In Shape Health Clubs' brand, capturing dynamic shots that were used across email campaigns, social media, and marketing materials. These images played a key role in supporting product launches and membership promotions.
Innovating Wellness:
Social Media Content Strategy
At a time when social media was rapidly evolving, I pushed the boundaries of content design for In Shape Health Clubs by testing new approaches to engage our audience. From experimenting with carousels, GIFs, and videos to exploring innovative ways of presenting content—whether hiding recipes or showcasing them directly in posts—
I crafted a strategy that continuously tested what resonated most with our community, ensuring we stayed at the forefront of social media trends.
