Bio-Rad, at global scale.
A global life-science and clinical-diagnostics company, and five years of work that kept getting bigger. I came in as an art director and moved through web project management into digital strategy — not by changing companies, but by following where the work needed to go.
The work kept crossing lanes. So did my role.
Creative and marketing were running in separate lanes, and the site, the campaigns, and the content all showed it.
Bio-Rad is a global life-science and clinical-diagnostics company operating across multiple divisions, regions, and regulatory environments. My job there kept expanding because I kept solving problems that lived between those lanes.
What started as email and web design became Marketo deployment and landing-page production, then full project management of a multi-division site redesign, and now global web and content strategy across Clinical Diagnostics. The scope keeps getting bigger. The work is still getting done.
Sr. Digital Art Director
Email, web design, and animation across business units.
Web Team
Marketo, SmartLists, campaign deployment, and landing-page production on biorad.com.
Project Management
A multi-division site redesign: 5 clinical divisions, 40+ multilingual pages, legal and regulatory approval.
Digital Strategist
Global web content strategy, analytics, and campaign frameworks across Clinical Diagnostics.
Current Focus
Global Web & Content Strategy
The highest-altitude work: how content gets created, where it lives, and how it's displayed across Clinical Diagnostics globally — built as repeatable strategy, templates, and frameworks, then taught and rolled out to the teams who run it day to day.
Product Enablement & Page Optimization
Restructuring division and product pages for paid-search (PPC) performance and AI/LLM scalability — the enablement layer that makes the catalog easier to find, faster to convert, and ready for how search is changing.
Foundational Work
CoreDx Web Redesign
A full product-page overhaul across five clinical divisions, 20+ stakeholders, and three regional markets.
Bio-Rad.com Redesign + QCNet Migration
Site architecture, template systems, and cross-functional project management through regulatory approval.
View project →Five years, one company, and a scope that kept climbing because the problems kept crossing lanes. Same instinct as everything I do — go to where the problem actually lives, build the thing, and make sure it holds.