Bio-Rad Laboratories

Biotech / 2019 to Present / Digital Strategy, Web, Campaign, Brand

Sr. Digital Art Director / Web Project Manager / Digital Strategist

Bio-Rad is a global life science and clinical diagnostics company operating across multiple divisions, regions, and regulatory environments. I came in as an art director and over five years moved through web project management into digital strategy, not by changing companies but by following where the work needed to go.

The through line across all of it: creative and marketing were operating in separate lanes, and the site, the campaigns, and the content systems were all showing it. My job kept expanding because I kept solving problems that crossed those lanes.

What I Owned

At the art director level, I was building email campaigns, web page designs, and animations across business units. When I moved onto the web team I was inside Marketo, managing SmartLists, deploying campaigns, and running landing page production alongside biorad.com web work. From there I took on the full project management of a major site redesign, running stakeholder alignment across five clinical divisions and shepherding 40+ multilingual pages through legal and regulatory approvals.

In my current role as Digital Strategist I'm working at a global scale on web content strategy, analytics, and campaign frameworks across the Clinical Diagnostics division. The scope keeps getting bigger. The work is still getting done.