Samantha LemMon Samantha LemMon

Designing Reward Systems for Real People

Behind Purpose-Built’s training system was a simple idea: make progress something people can actually see. This reflection looks at how small, tangible rewards—like pins and team posters—helped turn a digital training program into a shared experience that people cared about.

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Redefining Purpose-Built’s Learning Voice
Samantha LemMon Samantha LemMon

Redefining Purpose-Built’s Learning Voice

Before new designs make an impact, the program needs a clearer sense of self. By listening, observing, and uncovering what was already working, I helped the team reconnect the training to its purpose and to the people behind it.

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