Work
A cross-section of brand, digital, and campaign work across biotech, DTC, and retail.
Featured
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Built From the Ground Up: Educational Program
Brand strategy, instructional design, and creative system development for Purpose-Built's educational program
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In-Shape 365-Day Plan
Drove creative content approach and execution,as well as social and email campaigns, boosting engagement 23.3%
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CoreDx Product Pages Redesign
Redesigned Clinical Diagnostics web pages, boosting visits 1,230%, reducing errors 57%, and launching 40+ multilingual pages with regulatory compliance.
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Headstrong Campaign & Tee-Up Golf Tournament
Built seasonal mental health campaign and golf event branding, raising awareness in trades.
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Purpose-Built x Hey There Delilah (PBxHTD) Campaign
Led branding and pitch decks to raise $25k for cancer support and seed funding.
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Bio-Rad SARS-CoV-2 Campaign
Designed social, web, and email to launch a new product for Infectious Disease, achieving a contract within 2 weeks of launching.
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Purpose-Built Store Openings
Crafted billboards, ads, and signage for a cohesive launch and set up a playbook for future store openings.
Social Media
Creating social content from existing collateral—like brochures or videos—or developing original concepts, I craft posts and videos that break down ideas into engaging, bite-sized stories. With branded templates for companies and departments, I also enable on-the-go, on-brand content that drives engagement and builds awareness across platforms.
Campaigns, Templates,
& Content, Oh my!
Email Campaign Creation & Deployment
Sending it in style and with strategy creates scalable, memorable campaigns.
From conception to execution, I have created, developed and deployed emails in multiple platforms and for a wide range of clients and audiences.
Casa De Las Flores
Logo Design & Collateral
