Conversation Tracks, Clinical Immunology

I spearheaded the development of Conversation Tracks, a strategic initiative aimed at generating targeted leads for various divisions. By providing valuable resources and articles in exchange for contact information, we engaged potential customers. The implementation involved creating 26 content-rich landing pages within a tight deadline. Despite challenges in receiving content and information promptly, I strategically reallocated team resources to meet the campaign's objectives. This company-wide initiative demanded swift execution, and my adaptability ensured the project's success despite time constraints.