Gel Card Reagents
Social Campaign
Deliverables
Custom-branded social media templates designed for the Immunohematology division’s Gel Cards campaign, along with an initial set of posts to launch their social media strategy.
Context
Challenge:
Bio-Rad has a brand standard/guideline but within the company there are sectors, and Clinical Diagnostics has it’s own approach to styles and design. Designing social media posts have to be approved by both design stakeholders, plus the social media manager and product marketing. A lot of cooks in the kitchen.
“What are gel cards?”
Gel Cards are a type of testing tool used in immunohematology to help identify and match blood types safely and efficiently. They streamline blood compatibility testing, making it easier for healthcare professionals to ensure accurate results in transfusions.
