When Time and Accuracy Mattered Most:
Launching Bio-Rad's Rapid Screening Solution
I executed a strategic, multi-channel campaign to highlight Bio-Rad’s 15-minute SARS-CoV-2 antigen test, emphasizing its role in helping essential operations remain functional during the pandemic.
Key deliverables included:
Social Media Campaign: Engaging posts that emphasized the speed and reliability of the test, tailored to reach key decision-makers.
Website Design: An informative and intuitive user experience that provided essential details about the product and its applications.
Email Campaign: Targeted emails to drive awareness and encourage action.
To support the urgent need for COVID-19 diagnosis and confirmation,
Bio-Rad developed a 15-minute SARS-CoV-2 antigen test.
Designed for use in both laboratory and point-of-care settings, this rapid test provided reliable results to aid in critical decision-making. Additionally, a complementary Control Swabs Kit was available to ensure the accuracy and validation of new test kits, lots, and operators.
