Purpose-Built, end to end.
I lead creative and marketing across Purpose-Built — launching retail stores and the e-commerce experience on one side, and standing up an entire B2B division on the other. One brand, two engines, held to a single standard.
One company, two go-to-markets, one creative standard.
I've been the creative and marketing constant as Purpose-Built grew from a store into two businesses.
Purpose-Built sells workwear, boots, and PPE through eight stores and online — and to the businesses and programs that outfit entire crews. I've worked across both sides: the retail brand customers meet in-store and on the site, and PB Pro, the B2B division built to turn referral revenue into a real sales motion.
Two audiences, two motions, the same bar for the work. The two divisions below break that down.
Retail & E-Commerce
Store Openings
Billboards, ads, and signage for cohesive launches — plus a repeatable playbook for the next opening.
View project →E-Commerce & Catalog add
Placeholder — your retail web / storefront / catalog work. Tell me what goes here.
View project →Retail Campaign add
Placeholder — a seasonal or product campaign on the retail side. Tell me what goes here.
View project →B2B · Purpose-Built Pro
Segment Go-to-Market
The market split into three buyer lanes, with grant-funded workforce programs proven first — positioning, a field pitch deck, a landing page, and a curated catalog.
Experiential & Events System
Events are a primary lead path, rebuilt from chaos into a travel-ready modular kit: signage, leave-behinds, and displays that reconfigure for any event and stay true to the offering.
Private & Public Lanes
The same segment system, retuned for fast-moving commercial accounts and long-cycle municipal buyers.
The baseline the division is built to scale
The company's numbers, not a claim that one asset produced them — the starting line the Pro system is built to turn deliberate.
Brand-Wide & Campaigns
PB × Hey There Delilah
Branding and pitch decks that raised $25K for cancer support and seed funding.
View campaign →Headstrong Campaign
A seasonal mental-health campaign and golf-event branding, raising awareness in the trades.
View campaign →Educational Program
Brand strategy, instructional design, and a creative system for Purpose-Built's education program.
View program →Note — confirm which division each of these belongs to, or whether any should stand alone as its own tile.
Purpose-Built didn't have a creative or marketing function that scaled with it. I've been that function across both sides of the business as it grew — keeping one standard whether the audience is a customer walking in or a buyer outfitting a crew.
Come in at the level where the problem lives, build the thing, and make sure it holds.