Where Strategy Meets Creative Excellence
& has a rendezvous with fun
Led campaign creation and developed strategic internal and external communications, including pitch decks, copywriting, and the production of print and digital assets.
Optimized and executed website strategy for Bio-Rad.com, including content culling, organization, and portfolio deployment, aimed at boosting engagement, generating marketing-qualified leads, and improving SEO rankings.
Created and executed the campaign and brand strategy for new store openings, encompassing billboard design, print and digital ads, digital assets, social media packs, and in-store graphics. Additionally, designed and implemented permanent in-store signage and fixtures during the build phase.
Designed and executed the website UI/UX, email campaigns, and social media assets for the launch of the new RDT Rapid Test Kit.
“Samantha has a talent for creating campaigns that truly connect with people at every step. Her clear communication, skilled project management, and dedication to timelines ensured everything came together seamlessly. Each interaction carried real meaning, helping us raise awareness for the Hey There Delilah Foundation and its mission to support families facing a cancer diagnosis.”
— Andrea Franco, Purpose-Built Trade Co.
Social Media
Creating social content from existing collateral—like brochures or videos—or developing my own original concepts, I craft posts and videos that break down ideas into engaging, bite-sized stories. With branded templates for companies and departments, I also enable on-the-go, on-brand content that drives engagement and builds awareness across platforms.
Campaigns, Templates,
& Content, Oh my!
Email Campaign Creation & Deployment
Sending it in style and with strategy creates scalable, memorable campaigns.
From conception to execution, I have created, developed and deployed emails in multiple platforms and for a wide range of clients and audiences.
Note: This video is muted and sped up to provide a quick showcase.
