Where Strategy Meets Creative Excellence
& has a rendezvous with fun
My design process is deeply rooted in strategic thinking, ensuring that creativity serves a purpose and delivers measurable results.
Purpose-Built’s Stand Against Cancer campaign aimed to raise $25k for the Hey There Delilah Foundation. I led the design and strategy for branding, messaging, pitch decks, and event materials, balancing both brands to craft a compelling and inclusive narrative. Through targeted visual and messaging strategies, we successfully raised funds and secured sponsorships for this meaningful cause.
I led the redesign of CoreDx’s product pages to improve user experience and drive conversions. By addressing site architecture issues, restructuring the product taxonomy, and fixing technical errors, we saw a 1,230% increase in page visits, a 57% drop in errors, and improved user engagement.
I developed and executed the brand strategy for Purpose-Built's new store openings, creating a full suite of assets including billboards, print and digital ads, social media packs, and in-store graphics. Additionally, I designed permanent signage and fixtures during the build phase, ensuring a cohesive and engaging brand experience from launch to long-term presence.
I developed and executed a multi-channel campaign for Bio-Rad’s 15-minute SARS-CoV-2 antigen test, focusing on its speed and reliability. Key assets included social media posts, an intuitive website design, and targeted email campaigns, all aimed at raising awareness and driving action among key decision-makers.
“Samantha has a talent for creating campaigns that truly connect with people at every step. Her clear communication, skilled project management, and dedication to timelines ensured everything came together seamlessly. Each interaction carried real meaning, helping us raise awareness for the Hey There Delilah Foundation and its mission to support families facing a cancer diagnosis.”
— Andrea Franco, Purpose-Built Trade Co.
Social Media
Creating social content from existing collateral—like brochures or videos—or developing my own original concepts, I craft posts and videos that break down ideas into engaging, bite-sized stories. With branded templates for companies and departments, I also enable on-the-go, on-brand content that drives engagement and builds awareness across platforms.
Campaigns, Templates,
& Content, Oh my!
Email Campaign Creation & Deployment
Sending it in style and with strategy creates scalable, memorable campaigns.
From conception to execution, I have created, developed and deployed emails in multiple platforms and for a wide range of clients and audiences.
Note: This video is muted and sped up to provide a quick showcase.
